Customer Survey - Quality of your local newspaper

Please help us shape our newspapers and websites of the future by taking the time to complete this short survey. Every participant will be entered into a prize draw to win one of 5 £20 Marks & Spencer vouchers.

1. How often do you read your local newspaper?
 
 
 
 
2. On a scale of 0-10, how important are each of the following when reading your local newspaper, with 0 being of no importance and 10 being essential:
  0   1   2   3   4   5   6   7   8   9   10  
(a) An easily recognisable brand                      
(b) The quality of the paper it's printed on                      
(c) Number of pages in the newspaper                      
(d) Layout and design of the newspaper                      
(e) Price of the newspaper                      
(f) Amount of spelling or grammatical mistakes in the news stories                      
(g) Factual accuracy                      
(h) The balance of news stories versus the amount of advertisements                      
(i) Variety of news stories in the paper                      
(j) Amount of sport covered within the paper                      
(k) Amount of national news                      
(l) Amount of local news                      
(m) Amount of business news                      
(n) Amount of entertainment news                      
(o) Number of supplements/pull outs available in the newspaper                      
(p) Number of letters to the Editor per issue                      
(q) Presence of puzzles/crosswords in the paper                      
(r) Amount of photographs in the paper                      
(s) Quality of the photographs in the paper                      

The following questions ask you to rate certain aspects of the newspaper. As you have indicated that you do not read the newspaper very often, please give your rating based on your perception of the newspaper.

3. On a scale of 0-10, how well would you rate your local newspaper on the following, with 0 being extremely poor and 10 being excellent:
   0   1   2   3   4   5   6   7   8   9   10  
(a) An easily recognisable brand                      
(b) The quality of the paper it's printed on                      
(c) Number of pages in the newspaper                      
(d) Layout and design of the newspaper                      
(e) Price of the newspaper                      
(f) Amount of spelling or grammatical mistakes in the news stories                      
(g) Factual accuracy                      
(h) The balance of news stories versus the amount of advertisements                      
(i) Variety of news stories in the paper                      
(j) Amount of sport covered within the paper                      
(k) Amount of national news                      
(l) Amount of local news                      
(m) Amount of business news                      
(n) Amount of entertainment news                      
(o) Number of supplements/pull outs available in the newspaper                      
(p) Number of letters to the Editor per issue                      
(q) Presence of puzzles/crosswords in the paper                      
(r) Amount of photographs in the paper                      
(s) Quality of the photographs in the paper                      
4. On a scale of 0-10, to what extent do you trust your local newspaper, with 0 being not at all and 10 being completely:
 
 
 
 
 
 
 
 
 
 
5.
6. How often do you visit your local newspaper website?
 
 
 
 
 
7. On a scale of 0-10, how important are each of the following when accessing your local newspaper website, with 0 being of no importance and 10 being essential:
  0   1   2   3   4   5   6   7   8   9   10  
(a) An easily recognisable brand                      
(b) Layout and design of the website                      
(c) Ease of finding your way around the website                      
(d) Usability of the website                      
(e) Amount of spelling and grammatical mistakes in the news stories                      
(f) Factual accuracy                      
(g) Ability to comment on stories                      
(h) Ease of registration                      
(i) Relevance of content                      
(j) Placement and relevance of advertisements                      
(k) The balance of news stories versus the amount of advertisements                      
(l) Variety of news stories on the website                      
(m) Amount of sport covered on the website                      
(n) Amount of national news on the website                      
(o) Amount of local news on the website                      
(p) Amount of business news on the website                      
(q) Amount of entertainment news on the website                      
(r) The balance of news stories and visual content                      
(s) Amount of video content on the website                      
(t) Amount of photographs on the website                      
(u) Quality of the photographs on the website                      

The following questions ask you to rate certain aspects of the website. As you have indicated that you do not visit the website very often, please give your rating based on your perception of the website.

8. On a scale of 0-10, how well would you rate your local newspaper website on the following, with 0 being extremely poor and 10 being excellent:
  0   1   2   3   4   5   6   7   8   9   10  
(a) An easily recognisable brand                      
(b) Layout and design of the website                      
(c) Ease of finding your way around the website                      
(d) Usability of the website                      
(e) Amount of spelling and grammatical mistakes in the news stories                      
(f) Factual accuracy                      
(g) Ability to comment on stories                      
(h) Ease of registration                      
(i) Relevance of content                      
(j) Placement and relevance of advertisements                      
(k) The balance of news stories versus the amount of advertisements                      
(l) Variety of news stories on the website                      
(m) Amount of sport covered on the website                      
(n) Amount of national news on the website                      
(o) Amount of local news on the website                      
(p) Amount of business news on the website                      
(q) Amount of entertainment news on the website                      
(r) The balance of news stories and visual content                      
(s) Amount of video content on the website                      
(t) Amount of photographs on the website                      
(u) Quality of the photographs on the website                      
9. On a scale of 0-10, to what extent do you trust your local newspaper website? 0 is not at all and 10 is completely.
 
 
 
 
 
 
 
 
 
 
10. On a scale of  0-10, how much would you say the quality of the website mirrors the quality of the newspaper brand? 0 is not at all and 10 is a great deal.
 
 
 
 
 
 
 
 
 
 
11.
12. That's the end of the survey. To be entered into the prize draw, please enter your contact details below:
   
   
   

To help us when analysing the results, please provide some extra information about yourself.

13. Gender
 
14. Age Range
 
 
 
 
 
 
15. Location
 
 
 
 
 
 
 
 
 
 
   
16. Would you be willing to be contacted again for research purposes?
 
   
17. Would you like to receive emails with breaking news from your local newspaper and other products, offers and competitions from Johnston Press? We will never pass your email details onto any other company and you can unsubscribe at any time. If you'd like to receive our emails, please select 'Yes, sign me up' below.
 
   

Thank you for your time. Please now click 'Submit'.

 
   
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